Welcome back 🌎
Here’s a refresher 🍹
Launched in 2021 alongside international producing and licensing company Broadway DNA, The Broadway DNA Blog is a free bi-weekly newsletter about theatrical IP from around the world, written by me, NYC-based producer and founder Natalie Rine.
In pulling the latest international musical theatre IP headlines, I focus on illuminating post-premiere lifecycles for what commercial theatre creators and stakeholders value: what titles are successful, where, by who, and why? Some of the how, the nuts and bolts of licensing and producing, I dip into in asides mixed in with the news. Natalie-isms, if you will. Whether you're a producer, artist, or simply a musical theatre enthusiast interested in how IP grows global, this bulletin is your ticket to staying informed and getting globally inspired!
NEW: The long-anticipated return of our paid subscriptions is happening soon! It’s been a busy year with brand new shows joining our licensing catalog (and more on the way…), a BDNA licensing summit in Eastern Europe, a world premiere I produced in New Orleans, and another premiere I produced in NYC, but I promise I hear y’all!! Scroll below to read more about how you can be the first to receive our exclusive new essays and reviews supporting globally-minded new work.
Thank you for subscribing and supporting Broadway DNA’s vision to demystify cultural exchange through international producing, licensing, and criticism to empower theatrical discussion around the world.
What Is Broadway DNA?
Through strategic producing and licensing, Broadway DNA aims to promote a swifter diversification of the transnational global theatre and musical theatre landscape by:
Producing and developing original work for global audiences;
Licensing new shows internationally (with a focus on partnerships outside AUKUS);
Promoting foreign musicals in the U.S.
Interested in supporting new works go global?
From global icons to political commentary, from megamusicals to Edinburgh Fringe, find your theater’s perfect match at Broadway-DNA.com.
Allow Me to Re-Introduce Myself
My name is Natalie Rine and I’m the Founder and CEO of Broadway DNA, an international theatrical producing and licensing agency committed to connecting artists and new theatrical work to a prosperous life through distribution on global stages. Exclusive international representation includes the shows Here There Be Dragons, Audrey: The New Musical, d'Illusion: The Houdini Musical, and more, representing new shows by writers from around the world. Currently in development: Home's Kitchen, Beloved King: A Queer Bible Musical, and The Scarlet Letter Musical. In my efforts to demystify and decolonize Americentrism in Broadway licensing and reporting, I started publishing bi-weekly global licensing news and reviews here on the Broadway DNA Blog to promote global conversation and connectivity.
My passion comes from a decade of working in global IP and LBE licensing for Broadway and entertainment heavy-hitters where I’ve represented deals in Korea, China, Japan, Hong Kong, The Philippines, Australia, Russia, Mexico, and Brazil, to name a few. Currently: Business affairs & investor relations for BSL Enterprises/Broadway’s The Road Company (Wicked, The Outsiders, Beetlejuice) and Sony Masterworks’ RoadCo Entertainment (Bluey’s Big Play, Insidious: A Live Horror Experience). Previous IP management & international licensing distribution: Peanuts Worldwide, Broadway Asia. Nearly fluent in Korean, I hold a degree in Theatre Arts Management from American University, Washington, DC, with additional training in Business and the Arts at Yonsei University, Seoul, South Korea, and Transmedia Storytelling from The University of New South Wales, Sydney.
As a theatrologist, I’ve spoken at conferences from Dallas to Bratislava, and my work has been published around the world including “Devising, Decolonizing, and Disrupting American Musical Theatre Aural Anatomy Through the Playlist Musical” (Critical Stages/Scènes critiques), “Immersive Theatre as Christian Liminality” (American University, Robyn Rafferty Mathias Research Conference), “Fiscal Collaboration as Urgent Artistic and Humanitarian Practice Within the US-International Producing Model” (Nová dráma, Bratislava, Slovakia), and multiple industry articles for Stage Natalie (Japan). I currently serve on the Membership and International Committees for the American Theatre Critics Association.
When I’m not traveling, seeing a show, or traveling to see a show, I can most often be seen walking around Manhattan with Starbucks and my Lion King Shanghai tote bag.
Coming Soon on the Broadway DNA Blog…
Bi-weekly newsletters resume in October, catching you up on the latest global news from musicals about webtoons, to bipolar disorder, to Chinese hip-hop.
The long-anticipated re-launch of our paid subscriber exclusives is coming soon! The perfect gift to yourself for the new theatrical season, paid subscribers can soon dive into bi-weekly articles on global theatre producing and licensing topics including:
The International Jukebox Musicals Innovating the Form You NEED to Know
Musical Doppelgängers and the Race for International Market Share
Learn the Licensing Behind All This New Wicked Merch
And More!
Want to join a network of forward-thinking producers in global cultural exchange? Need international licensing expertise or a new show for your theater? Consider working with Natalie at Broadway DNA, just reply to this email and let’s chat!